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February 6, 2014

Why Video?

If you were to look around the web these days, chances are you’d be hard-pressed to find a website that was devoid of video in some way. E-commerce sites have them on almost every product page, businesses have them on their welcome page, and the rise of Vine meets 8-second videos reside around every corner.

So it begs the question “Why Video?”

Well, let’s pretend you’re a B2B business. A study from Software Advice‘s report,the B2B Demand Generation Benchmark Survey for 2012, shows that more users prefer videos to white papers, case studies, or even live demos with reps.

A study by Implix showed that including videos in emails increased open rates by 5.6% and click-through-rates by 96.38%. That’s HUGE.

And what if you’re not a B2B company, but rather a B2C company? Or you’re not a company at all?

Well, it turns out that there’s actually a psychological and possibly even PHYSIOLOGICAL reason for us being so drawn to video. According to Susan Weinschenk, PhD (a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest) there are four main reasons why we’re drawn to video:

  1. The Fusiform Facial area makes us pay attention to faces. Our brain is hardwired to focus on human faces, considering them a gathering point for information and believability.
  2. Voices convey lots of information. A speaking voice automatically converts information into content that your brain finds meaningful.
  3. Emotions are infectious. Body language is a powerful thing and should never be underestimated.
  4. Movement grabs attention. Since human beings first developed, our very DNA forces us to look out for movement on our peripheral.

And the final reason we’re going to bring up today? Everyone has their own unique learning style. People are typically broken into one of 3 main groups:

-       Auditory (learn by hearing)

-       Visual (learn by seeing)

-       Kinesthetic (learn while moving)

The biggest group is exactly what you’d expect – Visual learners with 65% of the general population. They love looking at images and text on a website. But the second largest?  Auditory with a whopping 30% of the population.

Video allows people to process information through both visual AND auditory means. So if you start utilizing videos on your website, you’re suddenly engaging almost 1/3rd of your users that you weren’t before. And when it comes to processing information and learning more effectively, you want the information to be as easy to process as possible.

So it looks like video’s here to stay. Welcome to a brave new world.

September 9, 2013

The World Economic Forum recognizes Koemei as a Global Technology Pioneer

After receiving numerous recognitions and accolades, including “Top 50 Startups in which to invest” by the Swiss leading business magazine Bilan; winning the IMD Swiss Startup Competition and the Swiss Venture Leader Challenge, Koemei was today recognized by the World Economic Forum as a 2014 Global Technology Pioneer.

Koemei shares this 2014 recognition with other software companies like Github, Viki, Coursera, Airbnb, and Codecademy that are breaking down barriers and bringing value to millions of lives.

Selected along with 35 other companies, particularly for our potential to transform the future of business and society, we are very excited by this recognition of the hard work and vision that we have been pursuing at Koemei to set the world’s knowledge free and allow it to be discovered, curated and annotated by everyone.

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Previous Technology Pioneers include Google (2001), Spotify (2011), Mozilla Corporation (2007), Wikimedia (2008), Twitter (2010), Dropbox (2012), SoundCloud (2013), Kickstarter (2012), Qifang (2009), MC10 (2013), TaKaDu (2011), NetQin (2011), BloomEnergy (2010), Recyclebank (2009), 23&Me (2008), MBA Polymers (2007) and Monitise (2006).

Our achievements along with the other 2014 Global Technology Pioneers will be honored at the Forum’s Annual Meeting of the New Champions 2013 in Dalian, People’s Republic of China, from September 11-13.

To learn more about the Global Technology Pioneers, please visit the World Economic Forum’s announcement.

 

 

November 6, 2012

Transcribing For Online Audiences: Best Practices For Publishing Video & Audio On The Internet

Do you provide transcripts for your podcasts, video or audio recordings? The following guidelines can help you make your transcripts better for your readers, more user friendly, accessible and searchable.

Always explain to listeners what is taking place.

Always explain to listeners what is taking place.

Video & Audio Guidelines For Better Transcripts

  • Remind speakers to repeat questions from the audience so the questions are captured by the audio.
  • Speak clearly as possible, remembering the transcription is more accurate when the audio is recognizable.
  • If you ask the audience to raise their hands in response to a question, say the number (or percentage) of people who raised their hands so the transcript readers will be able to follow along.
  • Be sure to include the names of the speakers. When there are multiple speakers, use hanging indents to make it easy to skim for a particular speaker.
  • Describe non-verbal activity when necessary. For example if the audience is participating in an activity, explain to listeners what is taking place.
  • For most podcasts, presentations, and such, minor edits for readability are appropriate. For example, if a speaker misspeaks a word, it is acceptable to omit the mistake from the transcript. However, it is not appropriate to change the meaning from the audio. Likewise, it is usually not appropriate to significantly correct grammar or other mistakes.
  • Add navigation and clarifications, such as headings and links. This also helps with SEO.
  • Make it easy for people to get the transcript online by providing the transcript in HTML for maximum accessibility to people and to search engines, and for reuse.
  • Provide a link to the transcript wherever the audio or video is available, and likewise with the transcript, provide a link to the audio or video file.

Keeping these key points in mind will save you both time and money when it’s time to produce the transcript from your event.

October 23, 2012

Transcribing in the 21st Century: To Automate or Not? That Is The Question

Weighing The Benefits & Costs of Transcribing

Weighing The Benefits & Costs of Transcribing

Automatic transcription using speech recognition software may be commonplace for desktop computers, but look out internet, transcribing in the cloud has arrived. Koemei is among the elite few that make it possible for you to transcribe any length of audio or video without purchasing or downloading expensive software to your computer. The only thing that even comes remotely close to Koemei’s automatic online transcription is Youtube’s automatic captioning. And while we like to give credit where it’s due, we have to say, Koemei takes automatic transcription to a whole new level with the ability to transcribe more than just Youtube videos with even more accuracy.

Even with the ability to be more accurate, automatic transcription does have its limits. All automatically transcribed files need human editing in order to be 100% accurate. Koemei’s cloud-based automatic transcription is currently about 70-80% accurate depending on the quality of audio. One of the arguments against automatic transcription is the time involved with editing the transcript. What we have found is that because the automation lessens the time it takes to produce the transcript, editing time is actually less than transcribing manually. And because automation saves time, it also saves money, allowing you to have access to your file within minutes as opposed to days. Take a look at the infographic and tell us what you think.

Automatic vs Manual: Which Do You Prefer?

Automatic vs Manual: Which Do You Prefer?

Feel free to give us your honest opinions. We value your input.

September 5, 2012

One Webinar. 7 Different Uses.

Have you noticed more websites including video transcripts with their webinar? That’s not by accident as content producers are realizing webinars can be repurposed for multiple platforms and reach more people beyond the original audience.

Here’s how smart marketers use the transcript from one webinar in 7 different ways to engage their audience.

  1. Blog content. Most webinars range 60 – 90 minutes and tend to move at a fast pace. You can break down the topics discussed in the webinar into a multi-part blog series.
  2. Searchable video. Search engines are not yet smart enough to search the spoken word. Since your transcript will contain keywords related to your product or service, it allows your webinar to be optimized with keywords that are indexed by the search engine.
  3. Slide show presentations. Consider taking the highlights from the webinar and turn them into a slide presentation with the transcript – perfect for sharing on social sites like slideshare.net, where videos are not permitted
  4. Searchable archives. Video takes up lots of storage space. Archiving a transcript takes up less shared storage and makes it easy to search for key words or statements should you need to retrieve the recording.
  5. Social media posts. Social media publishing platforms like HootSuite, Market Me Suite and Buffer allow you to pre-schedule posts to your social media platforms. Webinar content is perfect for engaging your audience and your transcript makes it easy to cut and paste.
  6. FAQ Pages or Wiki’s. From a participant’s perspective, the best webinars allow time for questions. Giving your audience a chance to ask questions helps you deliver content that matter to them. By transcribing the questions and answers, FAQ pages are a cinch.
  7. Ebooks and White papers. Transcripts allow you to repackage your webinar content into a different format to reach more of your desired audience, since ebooks and whitepapers can be converted to PDF documents for downloading.
August 10, 2012

Transcribing Your Video. Best Practices For a Better User Experience

Providing a transcript for viewers is considered best practice for both usability and accessibility. Usability means your video content is easy to use: the start, pause, advance buttons are easy to find, the quality of the video is suitable for the audience, and whether the video loads quickly. Usability standards can also cover design and overall look and feel of the video player.

Accessibility involves making your video viewable on different types of devices such as smart phones, tablets, streaming consoles. It also means transcribing the audio from your video into text for people who cannot hear.

How a viewer (or user) interacts with your video makes a difference in how often it is watched, shared, referenced or recommended. By providing a transcript, not only are you making your videos more user-friendly and accessible, you are also making them more searchable – which addresses both usability and accessibility concerns. There are several options for producing a transcript for your video, including:

  1. Online. With an automated internet-based software, you can upload your video and the software will automatically transcribe the speech to text. When the transcript is produced, you can upload it to your website, Youtube or other platform, in a few easy steps. The benefit of using an automated software fast turn around time as most systems, including Koemei, transcribe in real-time. So a transcript for a 30-minute video will be ready for editing within 30 minutes.
  2. Offline. Before transcription in the cloud was possible, transcribing offline on your desktop computer was the only option available for in-house transcription. There are several options available for desktop transcription software. For PC users, Dragon Naturally Speaking is popular and for Mac users, Nuance seems to be the preferred choice. Like cloud or internet-based transcription applications, desktop transcription software gives you the ability to automate the process and edit as needed.
  3. Outsource. A quick search for transcription services will yield a host of companies where you can send your video to have your transcript produced. The benefit is you will get a more accurate transcript. The drawback is you will pay premium for same-day or overnight delivery.

As content owners, it pays to consider the end user when producing video content for the web. In addition to usability and accessibility, transcribing your video offers the following benefits:

  1. Search engine friendly content
  2. Viewer interaction beyond recording session
  3. Easy archiving and indexing for storage
  4. Text from your transcript can be repurposed for blogs, presentations and social media content
July 15, 2012

Transcription In The Cloud: Koemei Automated Transcription To The Rescue

Have you ever wanted to make the transcript from your event available to your audience available within hours rather than days? Have you ever wanted to transcribe more than just a few minutes of audio without having to outsource the task? Well now you can.

Koemei’s automated transcription software makes it easy for you to transcribe your files with a cloud-based platform for self-editing. The software works with just about any video or audio file and can even transcribe a video already hosted online when you simply copy and paste a URL into the system. One try and you’ll be hooked. Just think of all of the possibilities. You’ll get your transcripts back faster, save time and save money.

Koemei Simplifies Business Transcription and Captioning

The revolutionary speech recognition software as a service platform is a perfect solution for:

  • Content Producers. Whether your webcast, podcast, telecast is used for education or entertainment, the Koemei platform makes it possible for you to make your audio and video searchable and easy to navigate.
  • Online Broadcasters. Captioning for online television programs is required to make your audio and video accessible for people who are hard of hearing. With Koemei can meet these requirements without incurring huge costs.
  • Instructors and Lecturers. Now your lectures can be transcribed for your students, uploaded online and made available for indexing and searching.
  • Speakers. Transcripts are a quick and easy way to make your speech available on your website, as an ebook or as notes for Powerpoint or Keynote slides.
  • Attorneys, Medical Transcribers, Stenographers. Although Koemei is designed to transcribe conversational style audio, the speech recognition is sophisticated enough to capture structured, technical terms as well, making it easy to edit the transcript as needed.

When you upload your file to the Koemei platform, the automated system produces a time stamped transcript or caption, transcribing at a minute-for-minute rate. Once your transcript is ready, you can publish it directly to your blog and other video platforms such as Vimeo, Youtube, Ooyala or Bright Cove. Give it a try. From now on, transcription will never be the same.

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